University of Oregon Capstone Campaign for BrazelBerries
BrazelBerries is an Oregon-based blueberry manufacturer that stresses simple and easy gardening through its unique potted blueberry plants
PROBLEM: The ease and convenience of grocery store berries is blocking awareness of the quality and benefits of the BrazelBerries brand to the powerful Millennial demographic.
GOAL: The Chow Down team was tasked with finding the proper Millennial demographic and targeting them with a year-long campaign on a budget of $300,000.
EXECUTION: Millennial Moms want to share experiences with their children. BrazelBerries gives them that opportunity. "Share in the Experience"
MY ROLE: I was Account Planner(Situation Analysis, Creative Brief) of the Chow Down Advertising team.
